Mark Boidman Raises Funds for Cycle for Survival On February 10, 2018,  Managing Director and Head of Media Services for the firm, Mark Boidman participated in a 5-bike team at Equinox in New York for a grueling 4-hour cycle challenge to raise funds for the charity, Cycle for Survival. Mark’s #GFYC team alone managed to raise over $80,000.

Founded in 2007, Cycle for Survival is the movement to beat rare cancers. The high-energy indoor team cycling events provide a tangible way for riders to fight back. 100% of all money raised directly funds lifesaving rare cancer research and thanks to the tremendous efforts of the participants, donors, and supporters, Cycle for Survival has raised $163 million to date for rare cancer research, and has funded 100+ clinical trials and research studies.