PJ SOLOMON, a leading investment banking advisory firm formerly known as Peter J. Solomon Company, today announced the launch of its new corporate branding and website as the company reaches its 30-year milestone. With a legacy as one of the first independent investment banks, the firm is delighted to reintroduce itself amidst its expansion into new verticals, geographies and product offerings.

Since entering into an alliance with Natixis in June 2016, PJ SOLOMON has doubled in size to over 85 bankers and expanded its sector coverage from its legacy in retail and media to grocery & restaurants, energy, infrastructure, power & renewables, industrial technology & software, and consumer. The partnership with Natixis has also increased the firm’s global reach, augmenting the firm’s cross-border advisory services across Europe, Latin America, Asia and beyond.

“Foreign banks have had difficulty in building world class M&A and strategic advisory businesses in the US, while US boutique banks are challenged by the global reach of bulge bracket banks. The merger with Natixis creates a unique solution for both,” said Marc Cooper, CEO of PJ SOLOMON. “This rebrand embraces a new era of opportunity as our expansion continues and we augment existing industry verticals and add new ones.”

“We chose to make an investment in PJ SOLOMON because of the firm’s 30-year track record of success and to build an advisory platform in the US that would continue to grow,” said Marc Vincent, Global Head of Corporate & Investment Banking at Natixis. “Since joining forces, we have been able to strengthen the strategic dialogue with our clients and expand our global advisory offerings.”

Elements of the rebrand include the firm’s new name, logo, messaging, colors and website. These efforts enhance the classic features of the Peter J. Solomon brand and speak to its modern, innovative approach. The updated firm colors incorporate the historic Peter J. Solomon blue with flashes of purple, in a nod to its partnership with Natixis. “Unrivaled Wisdom,” PJ SOLOMON’s new tagline, touches upon a deep heritage and commitment to providing clients in-depth industry expertise.

“In its 30-years, PJ SOLOMON has remained true to its core values of integrity and client-centric service. Our goals are to provide unparalleled sector experience and best-in-class strategic advisory services,” said Peter J. Solomon, Founder and Chairman of PJ SOLOMON. “Our partnership with Natixis adds to the breadth and depth of our capabilities in the US and abroad.”

To learn more about PJ SOLOMON and to view the new branding, please visit www.PJSOLOMON.com.