The Reckoning of New Media: OOH + Video Everywhere Becoming a Reality – Part II
Produced by Managing Director and Head of Media & Tech Services, Mark Boidman and Samuel Natbony, “The Reckoning of New Media: OOH + Video Everywhere Becoming a Reality” is a two-part series examining key factors driving out of home (OOH) media’s gain in market share.
Part I, “2019 is About Taking More Wallet Share from Digital,” focused on the main drivers of OOH market gains, such as the rise of bot technology, improved OOH targeting capabilities, and the implementation of GDPR. (Part I of the report can be accessed here.)
In this second and final installment, the team’s analysis shifts to the impacts of disruptive technology, including augmented reality, autonomous vehicles, sharing economy startups, artificial intelligence, 5G, and drones.