OOH: A CRITICAL COMPLEMENT TO DIGITAL MARKETING
Over the past 20 to 30 years, we have seen a technological revolution. Computers that used to take up entire rooms now fit in our pockets and televisions that used to only have a few channel choices now offer thousands of programming options. In the world of advertising it has become increasingly difficult to reach a consumer bombarded with anywhere from 5,000 to 10,000 messages a day through digital media. It’s for that reason we believe Out of Home (OOH) media is a critical complement to digital marketing and the most impactful way to reach consumers.