The Growing Demand for Outdoor Recreation and Sporting Goods

 2020 was an exceptional year of transformation for the Sporting Goods & Outdoor Recreation (SGOR) category. Our Consumer Retail team shares its latest thoughts on how the global response to the COVID-19 pandemic led to a broad shift in consumer behavior and reversed the course of many of the established secular trends which defined the previous 20+ years.

For our overview of the observed trends and predictions for 2021, please view the article below.

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