Produced by Managing Director and Head of Media & Tech Services, Mark Boidman and Samuel Natbony, “The Reckoning of New Media: OOH + Video Everywhere Becoming a Reality” is a two-part series examining key factors driving out of home (OOH) media’s gain in market share. The team’s analysis also covers the impact of disruptive technology on OOH media’s future. Part I, “2019 is About Taking More Wallet Share from Digital,” argues that the main drivers of OOH market gains include:

  • the rise of bot technology
  • improved OOH targeting capabilities
  • implementation of GDPR
  • the prevalence of digital ad blockers
  • the rise of programmatic

Part II will cover the impacts of disruptive technology, including augmented reality, autonomous vehicles, sharing economy startups, artificial intelligence, 5G, and drones on OOH media.